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Smartphones promoted as radio-controlled devices
BackgroundParrot, the French technology company, needed to boost awareness of its focal product, the AR Drone.The company released the world’s first four-prop radio controlled helicopter, equipped with...
View ArticleDamien Hirst art lessons from your sofa
Damien Hirst’s new retrospective exhibition launches April 4 at London's Tate Modern gallery, and to tie in with this Channel Four is expanding the controversial artist's reach by offering an...
View ArticleFujitsu prototype offers 3D video to all smartphones
Fujitsu has come up with a way to transform video clips played on a mobile handset into 3D.The Japanese technology manufacturer has developed an adapter that clips onto the back of a phone. It works by...
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Cannes Lions 2012: “The TV revolution is here” - Xbox Live
Drawing the battle linesIt’s an exciting time for TV. The quest for control of the connected living room is heating up, and the battle lines have been drawn.Earlier this week (w/c 25th June) Google...
View ArticleFoursquare’s open source platform is putting more brands on the map
Foursquare has announced its new Connected Apps platform, opening up the location-based company to a slew of potential brand partnerships.Tags: USAhyper relevancemulti screenFourSquare
View ArticleFord keeps up to speed with dual screen through social TV game
USA Network has launched Neal’s Stash, a crowd-sourced interactive treasure hunt to work alongside the latest season of American TV show White Collar.Neal’s Stash is the final of three fan...
View ArticleThe Minority Report decade
For a decade, the hit 2002 movie Minority Report has been heralded for its innovative gesture driven interface technology used to navigate the imagery provided by the connected minds of a precognitive...
View ArticleMercedes Benz lets viewers direct storyline of TV ad via Twitter
The car giant claims the social TV ad, which will see viewers dictating how the ad evolves by tweeting alongside the ad breaks, is the first of its kind.The campaign represents a social reengineering...
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Shazam is "pushing the needle back to owned media"
Shazam at a glance:Tags: UKShazammulti screenGermanyAustralia
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Microsoft plans greater collaboration with creative industries for product...
This week Microsoft held its annual Imagine conference in London and the message for all attendees was a call to arms to collaborate in order to innovate faster, leading to a point when brand...
View ArticleTransmedia narratives need to be included in the SMART TV ecosystem in order...
Connecting to online app galleries through a Smart TV is a user journey that has not successfully found its place in the connected TV ecosystem.Smart TVs have been in the market place for nearly four...
View ArticleMetail the virtual fitting room, inks deal with UK broadcaster, ITV
Metail, the virtual fitting room assistant that lets users upload a photo and see how items of clothes fit, has just partnered with ITV, one of the major UK terrestrial broadcasters.The deal will see...
View ArticleTwitter and Nielsen team up to create social TV measurement standard
Social TV has been a hot topic for a couple of years and now, as audiences in developed markets reach near mainstream levels, Twitter and Nielsen are hoping to establish a framework for measurement and...
View ArticleBrazilian government launches start-up initiative
Brazil's Ministry of Science, Technology, and Innovation have decided to invest US$78 million into 100 local and foreign startups, through 2014. The idea behind the programme is to attract more talent...
View ArticleABC News creates second screen app based on social sounds
If you watched a sitcom on your own and didn’t have the accompanying familiar sound of canned laughter the experience wouldn’t be funny and the TV experience would seem a lot lonelier. TV sound effects...
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